Instagram Followers
How Big Should Your Business Look?
There's no "right" follower number — only a number that matches how established your business needs to appear.
Small / Local Businesses
gyms, salons, trades, local services, early-stage brands
Recommended: 5,000 – 10,000 followers
Below this range, profiles often feel new or unproven.
This range signals:
- We've been around
- Others already trust us
- This is a real business
If you rely on walk-ins, DMs, or enquiries, aim for the top end of this range.
Online Businesses & Coaches
ecommerce, consultants, agencies, digital products
Recommended: 10,000 – 25,000 followers
Online buyers can't see your premises or meet you in person. Your follower count replaces that trust.
This range positions you as:
- Established
- In-demand
- Safe to buy from
If you run ads or send traffic to your profile, 25k+ prevents trust drop-off.
Competitive / Crowded Niches
fitness, beauty, fashion, crypto, marketing, SaaS
Recommended: 25,000+ followers
In crowded markets, customers compare. A smaller profile doesn't just look "small" — it looks less chosen.
This range signals:
- Market leader
- Proven choice
- Competitive edge
Match or exceed your competitors to avoid losing sales before the conversation starts.